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Web Site Optimization

Internet Marketing: Has Traditional Web Site Optimization (seo) Outlived Its Usefulness

When it comes to internet marketing, traditional web site optimization (SEO) still stands as the holy grail, but an increasing number of small and medium sized business owners, facing the prospect of high SEO fees, are just now beginning to turn to an alternative promotional method that is generating consistent and quantifiable results at a fraction of the cost.

LOS ANGELES, CA (PRWEB) September 17, 2005 – The cost of SEO, at least when it comes to highly competitive keyword phrases, is prohibitive for all but those with deep pockets.

“Matt Hocken, of Interactive Marketing, Inc., estimates that one can expect to pay upwards of $50,000 – $100,000 a year to secure top ten Google placement for a highly competitive keyword phrase like ‘life insurance’ or ‘debt consolidation’ and that’s obviously out of the question for the small to medium sized business,” Ron Scott, Fast Track SEOP’s senior publicist reports.

Even the cost for placement using less popular keyword phrases can be high.

“A Houston publicist recently paid $5,000 to get her website optimized for a small number of obscure keyword phrases that Overture reports are cumulatively generating fewer than 200 inquiries a month. Not told that 50-75% of those searches are being routinely conducted by webmasters, SEOs, and website owners checking the current status of their websites, she’s now wondering if she’ll ever recoup the expense,” Scott says.

So what’s the alternative? Pop-ups? Pop under? Banner ads? Email? Not hardly.

Unlike an organic search engine optimization program that can take months and even years to start showing results, internet press releases start generating interest the day they are published.

“A properly optimized and distributed press release will typically generate 50,000 – 100,000 actual reads the first week it goes on line,” says Scott.

According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

“Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not anymore. Small and medium sized businesses have discovered that they can deliver their messages directly to a broad (national or international) or highly targeted (local or regional) audience on the internet and, thereby, eliminate the tedious process of media placement,” he says.

Scott points out that the value of an internet press release promotional strategy doesn’t stop there.

“Press releases can also be optimized for organic search which enables those who find their newly published websites residing in Google purgatory, the opportunity to secure top ten rankings in a week or less,” Scott says.

To illustrate the value of the internet marketing strategy, Scott points to a release he prepared and distributed on behalf of a little known manufacturer in New Zealand.

“The first 30 calendar days, it generated 133,686 reads, drove over 25,000 visitors to their website, and generated 100s of inquiries from B2B prospects all over the world,” he says. “Since that sampling taken at the beginning of June, the release has generated an additional 42,443 reads and a commensurate level of traffic and inquiries.

“It’s the gift that keeps giving,” he says.

Has traditional web site optimization outlived its usefulness?

“For most of our clients it has,” Scott says.

About the Author

I am geet from India.

I am intended to optimize my blog but cannot. Please help my about what is on site optimization!?

I have heard about web pages optimization but not in details. I want to optimize my blog with particularly blogger. I want to attract some traffic. Can u give me some basics as I am beginner in the blogging filed.
As I am a newbie, I may seek guidance from all of you about how to be a blogger having a money making blog. Being a beginner I need basics about these ideas. Thanks & sorry for modifying the comments.
As I am a newbie, I may seek guidance from all of you about how to be a blogger having a money making blog. Being a beginner I need basics about these ideas. Thanks & sorry for modifying the details of the question.
Thats all from my side

Hi Fani!
I would share with you some facts about my own blogs before proceeding to the answer. I started my blog and being a beginner I wanted to seek basic guidance in order to make money and attract traffic. But it made me try hard to do so. Then I studied the basic concepts and again came into the arena. See you must need really knowing the primary concepts and you may visit my blog page http://blogger-beginner-money-basics.blogspot.com/2008/03/search-engine-optimization-for-blogger.html for details too.

Here I would like to give you a brief of Search Engine Optimization. What is this, by the way? This refers the process of improving the traffic of a website by using the key words in a systematic way through search engines.

There are two major factors addressed by the search engines:

On Page Optimization also called On Site Optimization
Off Page Optimization also called Off Site Optimization

On Page Optimization deals with Blog Layout and further the Post Layout.

Blog Layout comprised of the Blog Name, Blog Description, its URL & overall appearing sections of the Blog. This also depends upon the template you choose for your blog. There are many templates available but go for as simple as it can be. Post Layout include the post heading, the contents of the post and any other relevant links to some other pages.

Selection of Keywords, Contents of the post – take suitable alternates too. Usage of keywords must be up to 10 to 15 percent of the overall contents. Density of the Keyword – One must be specific towards the topic in consideration. Do not let your post be bulky only due to irrelevant material as it would loose the strength of your keywords. this is really important.

How BOT makes the match – There may be many misconceptions about how search engine detects about a certain blog and its very purpose. This involves the blog name & its URL and follows the description comprised of your main keywords as soon as it comes to the title of the post it makes the sense of what about the Blog is. That’s it! Bot will index the blog even before proceeding to the actual contents of the post.

I hope you would really grab the basics of blogging and subsequently money making through your blog with the passage of time.

Is over-optimization bad for a website?